Copywriter at The Hive
(2024 – Present)

• Developed campaigns and creative assets for Astro Yogourt, OLG iCasino, OLG Proline, BRP Sea-Doo, ENDY, iÖGO

Copywriter at Public Inc
(2022 – 2023)

• Wrote creative copy for direct mail, emails, out-of-home installations, social media ads, in-store activations, blogs, and print ads

• Developed campaigns with a social impact focus for major brands and charity organizations

Copywriter at Theo (TAXI)
(2020 – 2022)

• Wrote creative copy for direct mail, emails, out-of-home installations, social media ads, in-store activations, blogs, and print ads

• Oversaw studio development for multiple campaigns and projects with national reach

• Contributed to the tone of voice overhaul across multiple Rogers LOBs

• Developed tone of voice for a national sales event that will be used for the foreseeable future

• Wrote radio scripts as well as commercial scripts across various LOBs

Specialist Content and Copy Writer at 180 Smoke Vape Store
(2019 – 2020)

• Restructured website content to better reflect brand identity

• Optimized blog articles and product descriptions for mobile platforms

• Designed articles using WordPress to be optimized for mobile devices

• Researched and created product pages for new e-cigarette innovations

• Created copy for various campaigns and marketing purposes

• Worked closely with designers when creating print and social media ads

• Utilized Hubspot to launch social media ad campaigns

• Edited and created CMS pages for new products and category pages for the website

• Worked closely with SEO specialist to optimize web pages to rank higher on Google searches

• Utilized SEO strategy when creating content for the platform and ad campaigns

• Designed and implemented email marketing campaigns and flows through Klaviyo and Mailchimp

• Redesigned promotional emails with an emphasis on mobile devices