Copywriter at The Hive
(2024 – Present)

Developed campaigns and creative assets for Astro Yogourt, OLG iCasino, OLG Proline, BRP Sea-Doo, ENDY, iÖGO

Copywriter at Public Inc
(2022 – 2023)

Wrote creative copy for direct mail, emails, out-of-home installations, social media ads, in-store activations, blogs, and print ads
Developed campaigns with a social impact focus for major brands and charity organizations

Copywriter at Theo (TAXI)
(2020 – 2022)

Wrote creative copy for direct mail, emails, out-of-home installations, social media ads, in-store activations, blogs, and print ads
Oversaw studio development for multiple campaigns and projects with national reach
Contributed to the tone of voice overhaul across multiple Rogers LOBs
Developed tone of voice for a national sales event that will be used for the foreseeable future
Wrote radio scripts as well as commercial scripts across various LOBs

Specialist Content Writer at 180 Smoke Vape Store
(2019 – 2020)

Restructured website content to better reflect brand identity
Optimized blog articles and product descriptions for mobile platforms
Designed articles using WordPress to be optimized for mobile devices
Researched and created product pages for new e-cigarette innovations
Created copy for various campaigns and marketing purposes
Worked closely with designers when creating print and social media ads
Utilized Hubspot to launch social media ad campaigns
Edited and created CMS pages for new products and category pages for the website
Worked closely with SEO specialist to optimize web pages to rank higher on Google searches
Utilized SEO strategy when creating content for the platform and ad campaigns
Designed and implemented email marketing campaigns and flows through Klaviyo and Mailchimp
Redesigned promotional emails with an emphasis on mobile devices

Junior Researcher and Writer at Trend Hunter
(2018 – 2019)

Researched and wrote about various products and initiatives with a focus on business implications
Served as the primary writer for technological innovations (i.e. home automation, gaming, gadgets, automotive, blockchain, and financial software)
Collaborated with developers and customer support teams to streamline and better improve communication with the Editorial department
Engaged with PR representatives over various products and initiatives we covered or would cover on our website
Created content to fit client requests pertaining to specific business developments and products
Provided tutorials to members of the sales team members on the specs, usability, UX, and general operations of new technological and software products
Worked with video department to film keynote speakers at Toronto Future Festival
Led participant groups on business-focused excursions during Toronto Future Festival
Utilized SEO terms to drive more traffic to various articles

Freelance Content Writer at SEO TWIST
(2017 – 2018)

Researched and wrote blog articles for various clients on a variety of subjects
Worked closely with SEO Analysts to ensure all the content met SEO best practices and would rank on Google
Worked alongside clients to ensure each article was informative, well-researched, and fit their specific needs.

Content Writer at Flink TO
(2017 – 2017)

Researched and wrote information for music fact mobile app
Created engaging content based on information garnered on musicians, albums, songs, and production credits
Engaged in meetings that streamlined the writing and uploading process
Communicated with development team to resolve bugs and issues on the mobile application
Worked with developers to alpha test the application and produced bug reports, system errors, and how-to guides
Collaborated with front-end developers on the layout and UX design of the Flink TO music mobile app

Co-Editor at In/Words Magazine and Press
(2016 – 2017)

Actively proofread and provided content edits to poets and writers
Implemented a new social media campaign that tripled the number of submissions and readership
Interacted with readers, performers, and sponsors through social media
Coordinated with featured artists, openers, and venues for annual events as well as special issue releases
Led and coordinated events for issue releases as well as annual poetry readings
Implemented and led community outreach campaigns to increase readership, submissions, and outside funding
Collaborated with designers on a standardized layout for all future releases
Communicated and established deals with artists for magazine covers
Edited and formatted works by individual poets for chapbooks
Jointly planned and implemented new creative vision and strategy for the magazine

Journalist at Antidote Magazine
(2015 – 2016)