PROLINE: Make Things Interesting

Developed as a rebrand campaign for OLG’s sports betting platform PROLINE, this campaign focuses not on the sports and athletes, but on the people who make the bets. It highlights the experiences that can come from doing something as simple as betting on PROLINE and imagines all the possibilities that can come from that single action. From a tone of voice perspective, it is meant to capture the excitement of winning and the highs a person can feel when they make a game-changing bet.

AD: Ardit Hashimi

Copywriter: Philip Hahn

CDs: Ryan Speziale, Mike Albrecht

Designer: Carol Hung