ASTRO FRUIT ON THE BOTTOM

Developed for the launch of Astro Yogourt’s newest product, this spot was meant to capture the friendly and approachable tone of the brand. The spot was designed to evoke the “Seriously Simple” campaign, launched shortly before this spot, while still standing out as unique to reflect this product in Astro’s existing lineup.

AD: Kate Jang

ECDs: Jung Ahn, Austen Morrow