SHOPPERS FOUNDATION FOR WOMEN’S HEALTH

Developed for Shoppers Drug Mart, the Shoppers Foundation for Women’s Health began as a repositioning of their existing “Love You” platform to better address the health inequities women face. The creative direction for the campaign and platform was meant to serve as both a rallying cry for all Canadians and as a source of information.

Knowing that the majority of Shoppers Drug Mart customers are women, the campaign was created to ensure all women felt seen when it comes to their health. The hook for the spot was meant to instantly capture the attention of all viewers, while explicitly outlining the unfortunate reality many women face when it comes to accessing proper healthcare.

AD: Mitch Sharpe

ECDs: Jon Lane, Liz Allemang