HUDSON’S BAY FOUNDATION CHARTER FOR CHANGE

Hudson’s Bay has always played a pivotal role in the culture and history of Canada, and while the company would never claim to have a perfect history, its reconciliation efforts have shown the commitment they have to shape a more equitable Canada.

In 2022, we worked with Hudson’s Bay Foundation to further their social impact strategy by building off the commitments they made and expanding awareness of the Foundation across their existing channels. To accomplish this, we helped organize, conceptualize, and develop assets for a variety of events, including their annual Evening for Change and the inaugural Charter for Change Day. We also wrote and developed their 2022 Impact Report to help better outline the initiatives and wins they accomplished in that year.

AD: Mitch Sharpe

ACD: Ben Egnal

ECDs: Jon Lane, Liz Allemang